Hello!
My name is Lienne Lim.
I am a Filipino-Chinese
designer currently based in Manila, and this is my portfolio. Have a look around :-)

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Lienne Lim*


An interdisciplinary artist, Lienne Lim's work delves into the convergence of imagery and identity. With her thirst for new ideas, she is constantly documenting her environment and musings.

Lienne is particularly drawn to how visuals influence our perception of the world – exploring their potential translation into design. Her body of work to date is a manifestation of her passion for motion graphics, marked by a vibrant energy and a sense of fluidity, in concept, material or execution.

Her technical skills lie within the Adobe Creative Suite, particularly in Illustrator and After Effects, with a working knowledge of HTML and CSS. In her free time, she enjoys experimenting with different video effects and editing styles.



* CV is available on request.

(Work).

Projects

Characraft
Mathletic
Fitrition
Artleisure
Design Funny

Collections

Social Media Design
Motion Graphics
Illustration



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© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Craft and Making / Interaction / Graphic Design

Characraft:
Writing through Play

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This project was sponsored by LASALLE College of the Arts for entry into The Crowbar Awards 2024 and was awarded the Bronze distinction. It was also selected as one of eight exemplary pieces from the School of Design Communication for The LASALLE Show 2024 to be featured on the main exhibit website.Designed to ignite creativity by immersing learners in a multisensory experience, Characraft offers both an innovative approach for beginners to learn creative writing through Jungian archetypes; and a familiar, yet fresh way for novice writers to think about their craft in more playful ways. By integrating linguistic, spatial, and visual communication modes, Characraft fosters engaging interactions with its vibrant design elements—empowering learners to unlock their imaginative potential in unconventional ways.Read more about Characraft here.

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Art Direction / Brand Activation / Graphic Design

Duolingo Math: Mathletic

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This project was sponsored by LASALLE College of the Arts for entry into the D&AD New Blood Awards 2023 and The Crowbar Awards 2023. It won the latter and was awarded the Finalist distinction.Mathletic is an envisioned collaboration between Duolingo Math and ClassPass, comprising of a campaign video and slides. The programme seeks to increase a user's motivation to learn math by highlighting the, often overlooked, relationship between one's mental performance and physical activity. Mathletic is led by the slogan of 'sharpen your mind and shape your body'.

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Brand Identity / User Experience

Fitrition

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A play on the words fitness and nutrition, Fitrition is a studio project submitted to LASALLE College of the Arts, Singapore, where the task was to create a functional prototype of a health and fitness app where users could count calories and track workouts. The design process involved extensive research on similar apps, creating a brand identity, several rounds of site-mapping, and testing to ensure a seamless and intuitive user experience.A prototype of the Fitrition app can be accessed on Figma, here.

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Creative Coding / Experimental / Interaction

Artleisure

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Artleisure is a brand activation in the form of an interactive experience designed to elevate the exciting personality of a mock sportswear brand, utilising generative artwork to innovate how young adults approach working out. The project fuses art, fitness, and technology to produce an audio-visual installation that immerses users in a unique and imaginative landscape, challenging conventional notions of exercises.Using Arduino hardware, a sensor, and p5.js software, a collection of ever-changing sounds and visuals that adapt and revolve in response to the user’s movements were created. Videos of user demos can be accessed here and a comprehensive overview of the concept, proposal, process, and prototype can be read on Netlify, here.

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Assemblage / Publication Design

Design Funny

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Design Funny is a studio project submitted to LASALLE College of the Arts, Singapore, prompting us to consider how we can effectively communicate ideas and intentions visually. Drawing from the Surrealism movement, the work was focused on turning the mundane into the surreal through distortion of original function or contextual displacement.I was assigned the prompt "Scottish Ostrich Doing the Flamenco". There were three deliverables for this brief: a wooden assemblage, a publication and a video detailing the creation process. All three would have to clearly communicate the absurdity of the prompt's scenario and possess a whimsical, humorous quality through my manipulation of the required material—wood.Watch the project video here.

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Adobe Photoshop / Adobe Illustrator

Social Media Design

Shake Shack

Nestlé All Purpose Cream

Explore examples of my dynamic work through the following links: 1, 2, and 3.

Carnation Everyday Creamer

Nissin Ramen

A dynamic version of this asset can be viewed here.

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Adobe After Effects / Adobe Premiere Pro

Motion Graphics

More of my video editing work is available upon request.

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.

Procreate / Traditional

Illustration

© 2024 Lienne Lim. All rights reserved.
Website designed by Lienne Lim.